Blue Steel

Who said couture is only for the runway? By merging the sophistication of high fashion with the natural beauty of Australian Blueberries, we’re redefining what it means to be ‘in season.’ This campaign elevates the humble blueberry to the status of a luxury item, akin to a timeless Burberry trench. Drawing inspiration from Daniel Lee's visionary collection and campaign advertising, the use of the blue stamp not only pays homage to high-end fashion design but also enhances the visual connection between nature and couture. It’s more than just a snack—it’s the next big trend in food and fashion.

(concept presented, but not bought)