Patch Me Up, Doc!

Our hospitals have been overwhelmed, especially in emergency departments, with many patients who don’t need urgent care. To ease the burden, Medicare introduced Urgent Care Clinics—an alternative for non-life-threatening issues, bridging the gap between a GP visit and the ED. To launch this service, we created a 30-second film, localized OOH, and social assets under the campaign "That's a case for a Medicare Urgent Care Clinic." The campaign not only announces the service but also educates Australians on when to use UCCs instead of the ED. We collaborated with BUCK Animation to bring this campaign to life.